These female-empowering Keds ads feature celebrities such as Taylor Swift who are known for being independent, strong and positive role models for girls. The fall ad campaign has been launched on a global platform that presents images of female role models posing in Keds kicks next to quirky and empowering quotes.
The Keds ads are a collection of printed billboards and posters. The creative backdrops were designed by talented females such as "illustrator Priscilla White, surface artist and pattern designer Kendra Dand and street artist Paige Smith."
Some of the quotes state things like "there's no such thing as an average girl." These phrases send a message to young females that essentially tells them to be themselves, that each girl is different and unique in her own special way. The entire campaign was built around the tagline "Ladies first since 1916."