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25 Viral Marketing Innovations

From Snapshot Adoption Campaigns to Uncouth Feminist Ads

— August 29, 2016 — Social Media
These viral marketing innovations range from uncouth feminist ads to snapshot adoption campaigns that use the power of social media to help stray and shelter animals find a permanent home.

A notable example is Tomba Latas' 'Adoption Project' campaign that was promoted on video sharing app Snapchat. The Brazilian animal organization teamed up with the platform in order to introduce animal lovers to homeless dogs that were in need of a home. Setting up public posters with scannable codes, the organization encouraged interaction from social media users.

Other viral marketing innovations range from celebrity rideshare ads -- like Lyft's recent partnership with basketball legend Shaquille O'Neill -- to VIP concert geofilters like Toyota's interactive contest that gave lucky winners a chance to attend this year's Lollapalooza music festival.

6.8
Score
Popularity
Activity
Freshness
25
Politically Charged Fight Songs
Politically Charged Fight Songs
The DNC Featured a Star-Studded Music Video for Hilary Clinton
<
24
Unappealing Chocolate Ads
Unappealing Chocolate Ads
Israeli Splendid's 'Kids Try Dark Chocolate' is an Unusual Advertisement
<
23
First Lady Karaoke Videos
First Lady Karaoke Videos
Michelle Obama Belted it Out with James Corden on 'Carpool Karaoke'
<
22
Celebrity Ride Share Ads
Celebrity Ride Share Ads
Shaq Works Undercover as a Lyft Driver for a Humorous Commercial
<
21
Female-Empowering Auto Ads
Female-Empowering Auto Ads
This Audi Twitter Campaign Dispels Myths About Women Drivers
<
20
Rapper-Written Condom Ads
Rapper-Written Condom Ads
Lil Dicky Helped to Write This Comical Commercial for Trojan Condoms
<
19
Parody Perfume Ads
Parody Perfume Ads
The Chive's Dad Bod Fragrance Campaign Celebrates the Viral Fad
<
18
State Tourism Popup Campaigns
State Tourism Popup Campaigns
Minnesota in a Box Brings the State's Tourism to the Tourists
<
17
Social Audiobook Campaigns
Social Audiobook Campaigns
Audible Made an Instagram Promotion That Created Characters' Accounts
<
16
Viral Anti-Bullying Campaigns
Viral Anti-Bullying Campaigns
This Ad Shows How One Girl's Anti-Bullying Photo Went Viral Online
<
15
Social Foodie Campaigns
Social Foodie Campaigns
Twitter is Creating Its Own Food Council to Tweet What They Eat
<
14
Comedic Brand Channels
Comedic Brand Channels
Grace Helbig Works with Marriott Hotels in a Fun Digital Campaign
<
13
Uncouth Feminist Videos
Uncouth Feminist Videos
Little Girls Drop F-Bombs for Feminism in This Viral Marketing Campaign
<
12
Maternal Marketing Campaigns
Maternal Marketing Campaigns
The Bartendr Gestations Publicity Stunt Turns Heads Through Racy Ads
<
11
Driver Awareness Campaigns
Driver Awareness Campaigns
These Instagram Posts from Ford Reminds Users: 'Don't Like and Drive'
<
10
Social Media Insurance Campaigns
Social Media Insurance Campaigns
'Progressive' Used Instagram to Market to Young Adults
<
9
Sex Education Emojis
Sex Education Emojis
NYC Health & Hospitals Campaign Uses Emojis to to Teach About Sex Ed
<
8
Social Good Selfie Walls
Social Good Selfie Walls
Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season
<
7
Snapshot Adoption Campaigns
Snapshot Adoption Campaigns
Tomba Latas' Adoption Project Uses Snapchat to Introduce Rescues
<
6
VIP Ticket Geofilters
VIP Ticket Geofilters
Toyota Used a Snapchat Filter to Offer an Exclusive Lollapalooza Concert
<
5
Bikini-Clad Promotional Stunts
Bikini-Clad Promotional Stunts
This Russian Gas Station is Giving Away Fuel to Anyone in a Bikini
<
4
Cheeky Road Signs
Cheeky Road Signs
The Hayward Traffic Signs Cleverly Target Distracted Drivers and Pedestrians
<
3
Social Media Museum Renditions
Social Media Museum Renditions
These Museum Instagrams Show Off Paris' Art Collections Creatively
<
2
Narrative Experiential Tv Campaigns
Narrative Experiential Tv Campaigns
This Mr Robot Campaign Sent Fans Hunting for Hidden Cash Drops
<
1
Sultry Plus-Size Campaigns
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
<