This Russian Gas Station is Giving Away Fuel to Anyone in a Bikini
Riley von Niessen — August 3, 2016 — Marketing
References: sobadsogood & designtaxi
'Olvi,' a Russian gas station that's located in the city of Samara, is behind a strange promotional campaign that encouraged its consumers to fill their tanks while wearing a bikini and heels.
Although the company has faced some controversy for the stunt considering the sexist nature of it, male consumers helped to change the narrative by showing up in bikinis and heels as well so that they would be able to participate. The promotional campaign only lasted for three hours, however the resulting videos went viral as Internet users reveled in the bizarre effort from the Russian gas station.
Consumers from all around the city lined up to fill their tanks while wearing some of their most revealing outfits, taking the opportunity of get all the free fuel while they could.
Although the company has faced some controversy for the stunt considering the sexist nature of it, male consumers helped to change the narrative by showing up in bikinis and heels as well so that they would be able to participate. The promotional campaign only lasted for three hours, however the resulting videos went viral as Internet users reveled in the bizarre effort from the Russian gas station.
Consumers from all around the city lined up to fill their tanks while wearing some of their most revealing outfits, taking the opportunity of get all the free fuel while they could.
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