From Parody Pop Ads to Kaleidoscopic Cookie Trucks
Laura McQuarrie — September 25, 2016 — Marketing
In the most popular September 2016 marketing ideas, one of the recurring themes is that marketers are looking to engage all of a consumer's senses when it comes to promoting a product, service or brand awareness.
One of the most interesting examples of this is the way Stella Artois teamed up with The Roots to create a song that specifically enhances the beer-drinking experience. Similar multi-sensory experiences include the interactive gallery teamLab created for L’Occitane's cosmetics, as well as Nike's 'Unlimited You' workouts.
While food trucks and pop-up snack shops have been an integral part of the spread of foodie culture, many non-food brands are now using them to promote products. Some of the best and most recent examples of this include International Alert's peace-inspiring 'Conflict Cafe' and the #EverybodyLicking ice cream truck that rapper Gucci Mane used to promote his new album, 'Everybody Looking.'
One of the most interesting examples of this is the way Stella Artois teamed up with The Roots to create a song that specifically enhances the beer-drinking experience. Similar multi-sensory experiences include the interactive gallery teamLab created for L’Occitane's cosmetics, as well as Nike's 'Unlimited You' workouts.
While food trucks and pop-up snack shops have been an integral part of the spread of foodie culture, many non-food brands are now using them to promote products. Some of the best and most recent examples of this include International Alert's peace-inspiring 'Conflict Cafe' and the #EverybodyLicking ice cream truck that rapper Gucci Mane used to promote his new album, 'Everybody Looking.'
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