Lipa Pulp's carbonated fruit juices were re-imagined by the creative agency Damir Design in order for the drinks to be more appealing and eye-catching to consumers.
The drinks come in three different flavors -- orange, grapefruit and lemonade -- and each of these flavors features a design that reflects them visually. The orange has orange and green swirling patterns, while the grapefruit and lemon are represented with red and green shades respectively. The most interesting aspect of these carbonated fruit juices is the fact that they contain real pulp -- something that is not often found in sugary soda beverages.
The pulp added to these vibrant carbonated juices make them appear more nutritious, meaning they are more appealing to health-conscious consumers.