In celebration of some of the incredible athletes from Team USA who are competing at the Rio 2016 Olympics, Kellogg's created a 'Gold Medal Edition' for its Special K cereal. The two-sided box design includes a panel that's dedicated to Simone Biles' big win and another on the reverse side to celebrate the U.S. women's gymnastics team competition win.
For a limited time, the Gold Medal Edition Special K Red Berries box is available for free through the Kelloggs Family Rewards website while supplies last. The box design ties into the #GetsMeStarted hashtag, which invites people to share how they kickstart their days. For Biles, it's all about getting support from her teammates.
A few of the other special-edition products that have been launched for this year's Olympic Games include branded chocolate bars, sneakers, watch straps and wallpaper designs.