In celebration of some of the incredible athletes from Team USA who are competing at the Rio 2016 Olympics, Kellogg's created a 'Gold Medal Edition' for its Special K cereal. The two-sided box design includes a panel that's dedicated to Simone Biles' big win and another on the reverse side to celebrate the U.S. women's gymnastics team competition win.
For a limited time, the Gold Medal Edition Special K Red Berries box is available for free through the Kelloggs Family Rewards website while supplies last. The box design ties into the #GetsMeStarted hashtag, which invites people to share how they kickstart their days. For Biles, it's all about getting support from her teammates.
A few of the other special-edition products that have been launched for this year's Olympic Games include branded chocolate bars, sneakers, watch straps and wallpaper designs.
What's Driving This Trend
- Special-edition Olympic Products
- Creating limited edition products inspired by the Olympics to generate buzz and connect with consumers who are interested in the Games.
- Athlete-endorsed Branding
- Featuring Olympic athletes on product packaging to leverage their popularity and promote a sense of connection with consumers.
- Social Media Campaigns
- Using hashtags and social media to engage consumers and encourage them to share their own experiences related to the Olympics.
Who This Affects Most
- Food and Beverage
- Food companies can create special-edition products inspired by the Olympics to attract consumers and boost sales.
- Sporting Goods
- Sporting goods companies can collaborate with Olympic athletes to create branded products and increase brand visibility.
- Marketing and Advertising
- Marketing agencies can work with brands to develop social media campaigns that capitalize on the excitement and engagement surrounding the Olympics.
