What is the trend of special-edition olympic products?

Creating limited edition products inspired by the Olympics to generate buzz and connect with consumers who are interested in the Games.

What is the trend of athlete-endorsed branding?

Featuring Olympic athletes on product packaging to leverage their popularity and promote a sense of connection with consumers.

What is the trend of social media campaigns?

Using hashtags and social media to engage consumers and encourage them to share their own experiences related to the Olympics.

What are the implications for the food and beverage industry?

Food companies can create special-edition products inspired by the Olympics to attract consumers and boost sales.

What are the implications for the sporting goods industry?

Sporting goods companies can collaborate with Olympic athletes to create branded products and increase brand visibility.

What are the implications for the marketing and advertising industry?

Marketing agencies can work with brands to develop social media campaigns that capitalize on the excitement and engagement surrounding the Olympics.

Olympic Cereal Boxes : special k cereal

Olympic Cereal Boxes

Indulgent Sports-Focused Chocolate Medals Image 1

Indulgent Sports-Focused Chocolate Medals Image 2

Celebratory Centennial Cereal Packaging Image 1

Paralympic Athlete-Celebrating Cereals Image 1

Historic Athlete Cereal Packaging Image 1

Kellogg's 'Gold Medal Edition' Special K Cereal Box Stars Olympians

Laura McQuarrie — August 12, 2016 — Lifestyle

References: KelloggsFamilyRewards & trndmonitor

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In celebration of some of the incredible athletes from Team USA who are competing at the Rio 2016 Olympics, Kellogg's created a 'Gold Medal Edition' for its Special K cereal. The two-sided box design includes a panel that's dedicated to Simone Biles' big win and another on the reverse side to celebrate the U.S. women's gymnastics team competition win.

For a limited time, the Gold Medal Edition Special K Red Berries box is available for free through the Kelloggs Family Rewards website while supplies last. The box design ties into the #GetsMeStarted hashtag, which invites people to share how they kickstart their days. For Biles, it's all about getting support from her teammates.

A few of the other special-edition products that have been launched for this year's Olympic Games include branded chocolate bars, sneakers, watch straps and wallpaper designs.

Trend Themes

Special-edition Olympic Products — Creating limited edition products inspired by the Olympics to generate buzz and connect with consumers who are interested in the Games.
Athlete-endorsed Branding — Featuring Olympic athletes on product packaging to leverage their popularity and promote a sense of connection with consumers.
Social Media Campaigns — Using hashtags and social media to engage consumers and encourage them to share their own experiences related to the Olympics.

Industry Implications

Food and Beverage — Food companies can create special-edition products inspired by the Olympics to attract consumers and boost sales.
Sporting Goods — Sporting goods companies can collaborate with Olympic athletes to create branded products and increase brand visibility.
Marketing and Advertising — Marketing agencies can work with brands to develop social media campaigns that capitalize on the excitement and engagement surrounding the Olympics.

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