The term "apothecary" is an old-fashioned one for people in medical professions such as surgeons, doctors and pharmacists -- and Marx Design created branding for its client 'StrangeLove' that was inspired by those professions.
The brand creates craft beverages that can be consumed on their own and also mixed with alcoholic beverages. The bottles are inspired by the tonics and elixirs that the company associates with the job description of an apothecary. The resulting branding is clean and minimal with color palettes inspired by the middle of the 20th century. The labels on the craft bottles are also minimal, with each following a simple color scheme and featuring a basic graphic.
These unconventional bottles show off designs that perfectly reflect the brand they are representative of.
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