Rather than going the conventional route for advertising 'Cat Fest,' the Museum of Natural History decided to put up a fun series of museum posters to appeal to cats and cat lovers alike.
Cat Fest is an event that happened on International Cat Day and showcased a variety of different breeds and supported the Canadian premiere of 'Wild About Hank,' a short documentary film about one cat's race for a Senate seat.
To get the word out about the event in a fun way, the Museum of Natural History created cat scratch posters and left them not at eye level, but at a height that neighborhood cats could actually reach and utilize, effectively bringing some life to the unusual museum posters.
Scratch Pad Posters
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