Rather than going the conventional route for advertising 'Cat Fest,' the Museum of Natural History decided to put up a fun series of museum posters to appeal to cats and cat lovers alike.
Cat Fest is an event that happened on International Cat Day and showcased a variety of different breeds and supported the Canadian premiere of 'Wild About Hank,' a short documentary film about one cat's race for a Senate seat.
To get the word out about the event in a fun way, the Museum of Natural History created cat scratch posters and left them not at eye level, but at a height that neighborhood cats could actually reach and utilize, effectively bringing some life to the unusual museum posters.
Why This Trend Is Growing
- Cat-focused Marketing
- Opportunity for businesses to create targeted marketing campaigns that appeal to cat owners and lovers, tapping into the popularity of cats on social media.
- Interactive Advertising
- The use of interactive elements in advertising materials, such as scratch pads, presents a disruptive innovation opportunity for brands to engage with customers in a unique and memorable way.
- Unconventional Outreach
- Exploring non-traditional marketing strategies, like placing advertisements at non-eye level heights, can help businesses stand out and capture attention in a crowded marketplace.
Industries Being Reshaped
- Pet Products
- Pet product companies can capitalize on the cat-loving trend by developing innovative products that cater to cat owners' preferences and needs.
- Advertising and Marketing
- Advertising agencies can take advantage of interactive advertising methods to create captivating campaigns that generate buzz and increase brand awareness.
- Museums and Cultural Institutions
- Museums and cultural institutions can embrace unconventional outreach tactics to attract new audiences and create engaging experiences that resonate with visitors.
