Branded back-to-school selfie walls, in-messenger sales tools and social media filters for the Olympics are a few of the ideas that are explored within September 2016 mobile marketing.
A slew of newly released branded apps from Ford, IKEA and the Emirates airline all put a focus on augmented and virtual reality technologies in order to help consumers access more interesting and engaging experiences.
When it came time to reach the audiences attending a music festival, automotive brand Toyota created a Snapchat filter that doubled as a VIP ticket for an exclusive concert experience. This is just one of the many creative ways that brands are making the most of the platform. Recently, there have also been a number of updates to popular social media platforms that give brands the chance to share their stories in new ways. For instance, brands may now create Promoted #Stickers for Twitter users or upload Instagram Stories.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
