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360-Degree Olympic Coverage

The BBC Sport 360 App Will Give Viewers a 360-Degree View of the Games

— August 5, 2016 — Special
The new BBC Sport 360 app will give viewers unprecedented coverage of the upcoming Rio Olympic Games.

The BBC Sport 360 app will show one live event and a highlights reel each day of the Olympic Games. Live event coverage includes volleyball, boxing, basketball and fencing. The Opening and Closing ceremonies will also be available for viewing on the app. Up to four different angles will be available to view the events through, so users can move around the event space as the action is happening. The app will provide a unique view of the Olympic Games for those unable to attend in Rio.

The 360 app is accessible on iOS, Android and Samsung's Gear VR headset. BBC trial tested the 360 viewing capability during the 2014 Commonwealth Games in Glasgow, Scotland. If the app is successful it will likely be used for other sports coverage after the Olympic Games.
Trend Themes
1. Virtual Reality Viewing - The BBC Sport 360 app's virtual reality capabilities open up opportunities for immersive viewing experiences beyond just sports events.
2. Live Event Interactivity - The use of multiple angles in the BBC Sport 360 app allows users to interact with live events in a way that traditional broadcasts cannot.
3. Remote Viewing Experiences - The BBC Sport 360 app provides a unique and immersive remote viewing experience, making it possible for audiences worldwide to feel part of the Olympic Games in Rio.
Industry Implications
1. Sports Broadcasting - The BBC Sport 360 app showcases the potential for new and innovative ways to deliver sports content to viewers.
2. Virtual Reality Technology - The success of the BBC Sport 360 app demonstrates the growing demand for virtual reality technology in the entertainment industry.
3. Event Streaming Platforms - The BBC Sport 360 app presents opportunities for the development of event streaming platforms that offer interactive and immersive experiences for users.
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