Twitter's #Stickers feature has become a popular way to label images on the huge social media platform, and so the Promoted #Stickers program make sense to help the company generate more revenue. Promoted #Stickers are essentially stickers that relate to a specific brand -- for instance, a soda bottle for Pepsi -- that users can post on their images just like the other stickers in the #Stickers library.
The difference between regular stickers and Promoted #Stickers is that, when a user adds the latter to their image, the tweet automatically gets a hashtag related to the product -- with the Pepsi bottle, the hashtag is #SayItWithPepsi. For Pepsi, or any other brand interested in using the feature, the benefit here is that it makes it easy to track how consumers are engaging with the product in question.
Branded Social Media Stickers
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