Serena Williams might be one of the most recognized female tennis stars across the world, and the entrepreneurial athlete recently put together a game in collaboration with Gatroade and Ludomade that highlights the star's tennis career in an 8-bit format. The game promotes the U.S. Open as well as the longstanding talent behind the athlete. The format provides an interactive way for fans of all ages to learn more about Williams' professional career and get excited about her playing in the 2016 U.S. Open.
The mobile game is known as 'Serena Williams' Match Point' and it provides a gamified overview of her career. Users can enjoy playing tennis as Williams and experience games she's participated in throughout her lifetime. The game works in conjunction with Snapchat as well, to further boost its marketing reach.