Most social media platforms are now offering some type of system for advertisers to get promoted videos in front of users. With more than 100 million unique visitors every month, perhaps it was only a matter of time before Pinterest got on board with that revenue stream as well. The image-based discovery platform is doing just that, introducing its new 'Promoted Videos' feature today with a post on its blog.
While Pinterest, in its earlier days, was mostly for image-sharing, Pinterest now hosts more and more videos. As such, the company felt that an attempt to monetize that new form of communication on its platform would be a savvy move.
The Pinterest Promoted Videos feature is clever because, unlike other social media sites that simply encourage users to continue scrolling, Pinterest has a DIY and maker ethos that encourage its users to act and, potentially, purchase.
Promoted Social Media Videos
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