'SnapHappen' is the name of a new Snapchat event run for the community by the community in order to empower people to make the most of this incredibly influential social media platform for business. The first-ever SnapHappen event is launching in London, England and will features an awards ceremony called 'The Ghosties' with categories like 'Best Collaborative Story,' 'Snapchatter of the Year' and 'Best Use of Snapchat by Brand.'
At the social media conference event, attendees will get to partake in everything from selfie parties to Snapchat collages and networking with a variety of influencers in the social community.
Snapchat serves as a brilliant marketing tool for savvy brands to connect with young audiences—it's reported that the platform drives more than six billion daily video views, all from mobile devices.
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