Facebook Shop is the latest offering from the social media platform and is aimed at helping businesses promote their product offerings.
With more than 60 million businesses utilizing Facebook, Facebook Shop under the Pages section will allow consumers to buy products directly from a business's Facebook page. Several countries are set to receive the feature including Thailand, Brazil, Vietnam, Malaysia, Mexico, Philippines, Taiwan and Argentina. The Facebook Shop feature will not cost businesses any fees for selling their products or services.
The Shop feature is currently only available for professional services providers, so this will help small businesses to increase sales and expand consumer awareness. Facebook is aiming to increase business and consumer engagement through this new social media feature, which also keeps users on Facebook longer.