A Seattle startup by the name of Placed has launched an innovative new rewards app, named Frequent Flyer, that is designed to make it easier than ever for users to earn free frequent flyer miles and rewards -- as long as they're willing to share their location data.
The reason why location data is requested for this particular app is because this information is very valuable to marketers trying to get a better grasp of demographic behaviors. In exchange, users can utilize the rewards app to win frequent flyer miles from a variety of participating airlines including United Airlines and Hawaiian Airlines. Users can even earn air miles for simply completing surveys.
This reward app is a great example of mutual benefit at play, as it helps users gain air miles while also helping marketers gain location-based insights.
What's Driving This Trend
- Location-based Reward Apps
- Companies can create rewards apps that offer customers incentives for sharing their location data to gain location-based insights.
- Data-driven Customer Rewards
- By leveraging user data, companies can offer customers personalized incentives to encourage engagement and loyalty.
- Integrated Survey Rewards
- Companies can incentivize customers to complete high-quality surveys by offering them valuable rewards, such as frequent flyer miles.
Who This Affects Most
- Travel and Hospitality
- Travel companies can encourage loyalty by developing rewards programs that leverage location data to offer customers personalized incentives.
- Market Research
- Market research firms can leverage rewards programs to drive customer engagement and gather more accurate location-based insights.
- Advertising and Marketing
- Companies can integrate rewards programs with their marketing campaigns to incentivize users to share valuable location data with them.
