A Seattle startup by the name of Placed has launched an innovative new rewards app, named Frequent Flyer, that is designed to make it easier than ever for users to earn free frequent flyer miles and rewards -- as long as they're willing to share their location data.
The reason why location data is requested for this particular app is because this information is very valuable to marketers trying to get a better grasp of demographic behaviors. In exchange, users can utilize the rewards app to win frequent flyer miles from a variety of participating airlines including United Airlines and Hawaiian Airlines. Users can even earn air miles for simply completing surveys.
This reward app is a great example of mutual benefit at play, as it helps users gain air miles while also helping marketers gain location-based insights.