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20 Travel Reward Initiatives

From Gen Z-Targeting Programs to Perks Through Direct Booking

— December 20, 2016 — World
Traveling is one of the most expensive hobbies a person can have, and so travel rewards are crucial for individuals who are passionate about seeing the world, or those who are required to travel for work.

Since traveling is not currently a priority for Gen Z demographics due to their limited budgets and the fact that they are young, some brands are specifically targeting this group to get them to consider the benefits of traveling. The hospitality group Starwood has begun using Snapchat Geofilters that are travel-themed in order to expose Gen Z to its loyalty program -- using a medium that is well-documented as being extremely influential among this demographic.

The Marriot has a 'Rewards Members Rate' program that seeks to reward individuals who book rooms directly online, through call centers or through partnered travel agents. Those who do this will receive rewards in the form of premium loyalty points, mobile check-ins and free WiFi.
4.5
Score
Popularity
Activity
Freshness
20
Authentic LGBT Travel Services
Authentic LGBT Travel Services
OUT Adventures Focuses on Local Benefits When Curating Experiences
<
19
Interactive Travel Games
Interactive Travel Games
The 'PinaTrilhos' App Tests Users on Their Knowledge of Art and Travel
<
18
Thanksgiving Travel Promotions
Thanksgiving Travel Promotions
This Airport Promotion Celebrates the Thanksgiving Travel Season
<
17
Disability-Focused Travel Packages
Disability-Focused Travel Packages
'Easy Access Travel' Caters to Mature and Disabled Travelers
<
16
Guest Review Hotel Programs
Guest Review Hotel Programs
The Art Series Hotel Group Offers 'Reverse Reviews' to Benefit Guests
<
15
Revamped Hotel Loyalty Programs
Revamped Hotel Loyalty Programs
'World of Hyatt' is an Update on the Hotel Chain's 'Gold Passport'
<
14
Health Incentive Rewards
Health Incentive Rewards
The Carrot Rewards App Lets Healthy Users Unlock Exclusive Perks
<
13
Staff-Paying Expense Platforms
Staff-Paying Expense Platforms
Expense App TravelBank Rewards Traveling Employees for Being Frugal
<
12
Crying Child Discounts
Crying Child Discounts
JetBlue's 'FlyBabies' Gives Flight Deals Each Time an Infant Cries
<
11
Limitless Travel Reward Cards
Limitless Travel Reward Cards
BankAmericard's Travel Rewards Credit Card Offers Unlimited Points
<
10
Blockchain Hotel Bookings
Blockchain Hotel Bookings
GOeureka Lets Users Book Hotels with Zero Commission Fees
<
9
Profitable Points Transfer Programs
Profitable Points Transfer Programs
The Chase Ultimate Rewards Program Offers Air Travel Rewards
<
8
Reward Mile Commerce Apps
Reward Mile Commerce Apps
'Par' Lets Users Buy and Sell Airline Reward Miles to Book Flights
<
7
Direct Travel Booking Perks
Direct Travel Booking Perks
The Marriot Rewards Program Offers Points For Direct Booking Activity
<
6
Airport Loyalty Programs
Airport Loyalty Programs
Strata Club is a Travel Loyalty Program Specific to the Auckland Airport
<
5
Millennial Budgeting Apps
Millennial Budgeting Apps
The Loot App Helps Users Budget and Track Their Savings
<
4
Hotel Loyalty Program Perks
Hotel Loyalty Program Perks
Hilton HHonors is Offering 30% Discounts Exclusively for Members
<
3
Surprise Rewards Programs
Surprise Rewards Programs
Kimpton Hotels Offers Spontaneous 'Karma Credits' to Guests
<
2
Airline Reward Apps
Airline Reward Apps
The Frequent Flyer App Helps You Earn Miles In Exchange For Your Location Data
<
1
Snapchat Rewards Program Filters
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
<