Although travel loyalty programs are common among airlines, hotels and travel-booking platforms, it is rare to find airport-specific rewards program. Auckland Airport has set up its own rewards program called the 'Strata Club,' which can be joined for free to access complimentary Wi-Fi and special deals when visiting the airport.
With the Strata Club, those who make bookings, park or travel through the Auckland Airport earn Points, which can be put towards Benefits. 23 retailers at the airport are also participating in the program, offering exclusive discounts and deals to Strata Club Members. Other Benefits from the Strata Club may include parking upgrades or discounts to the Emperor Lounge and online bookings.
The app-based travel loyalty program puts an emphasis on providing personalized experiences and rewards to travelers based on their individual travel choices and preferences.
Key Themes Behind This Trend
- Personalized Travel Loyalty Programs
- Creating loyalty programs that offer personalized experiences and rewards based on individual travel choices and preferences.
- Airport-specific Rewards Programs
- Establishing loyalty programs specifically designed for airports to enhance the overall travel experience for passengers.
- Partnerships with Airport Retailers
- Forming collaborations with retailers at airports to offer exclusive discounts and deals to loyalty program members.
Where This Applies
- Airline Industry
- Opportunity for airlines to develop their own airport-specific rewards programs to strengthen customer loyalty and provide additional benefits to passengers.
- Airport Retail Industry
- Chance for airport retailers to partner with loyalty programs, offering exclusive discounts and deals to program members and attracting more customers.
- Travel Technology Industry
- Potential for travel technology companies to develop app-based loyalty programs that provide personalized experiences and rewards based on individual travel choices and preferences.
