Although travel loyalty programs are common among airlines, hotels and travel-booking platforms, it is rare to find airport-specific rewards program. Auckland Airport has set up its own rewards program called the 'Strata Club,' which can be joined for free to access complimentary Wi-Fi and special deals when visiting the airport.
With the Strata Club, those who make bookings, park or travel through the Auckland Airport earn Points, which can be put towards Benefits. 23 retailers at the airport are also participating in the program, offering exclusive discounts and deals to Strata Club Members. Other Benefits from the Strata Club may include parking upgrades or discounts to the Emperor Lounge and online bookings.
The app-based travel loyalty program puts an emphasis on providing personalized experiences and rewards to travelers based on their individual travel choices and preferences.