While most loyalty and reward programs come as a direct result of individual consumers purchasing more of the brand's offerings than their counterparts, the Art Series Hotel Group came up with a creative new idea with its 'Reverse Review' campaign.
The unique initiative turns the tables on hotel guests and instead of having them review the hotel and its services, the staff of the hotel review the guests. Guests are ranked with a point-based scoring system that is based on criteria that includes behaviour and demeanour. Those with the highest scores are rewarded with "complimentary stays, upgrades, food and drink."
Art Series Hotel Group's unique initiative works to benefit both the brand and its guests -- by ensuring that the hotel's visitors are on their "best behaviour" so to speak, and that those who go the extra mile are rewarded for it.