Hyatt's 'Gold Passport' program has been a popular option for frequent guests, and the premium hotel chain has decided to up the ante for those who stay at its various locations with the brand new 'World of Hyatt' program. Having debuted at the beginning of this month, the new program makes it easier for more guests to join the elite level while offering better and more accessible benefits for the hotel's most loyal guests.
The World of Hyatt program offers guests two ways to get into the elite tiers. They can either meet a minimum amount of nights stayed, or they can meet a minimum amount of 'Base Points.' Base Points are earned at a rate of five points per dollar spent at a Hyatt.
There are three elite tiers: Discoverist, Explorist, and Globalist, each of which offers successively more impressive perks.
What Makes This Trend Stand Out
- Revamped Hotel Loyalty Programs
- Disruptive innovation opportunity: Developing personalized loyalty programs that offer tiered perks to reward loyal hotel guests.
- Increase in Guest Benefits
- Disruptive innovation opportunity: Creating loyalty programs that provide better and more accessible benefits to enhance guest experiences.
- Flexible Elite Tier Qualification
- Disruptive innovation opportunity: Designing hotel loyalty programs that offer multiple ways to achieve elite status, such as through minimum nights stayed or base points earned.
Sectors Adopting This
- Hospitality
- Disruptive innovation opportunity: Implementing revamped loyalty programs to attract and retain customers in the competitive hospitality industry.
- Travel
- Disruptive innovation opportunity: Incorporating enhanced loyalty programs to incentivize frequent travel and increase customer loyalty in the travel industry.
- Technology
- Disruptive innovation opportunity: Developing innovative technological solutions to improve and manage loyalty programs for hotels and travel companies in the technology industry.
