For Mother's Day this year, JetBlue set up a fun stunt called 'FlyBabies.'
It can be extremely frustrating for a mother to travel with a fussy infant, as well as others on a flight who don't appreciate being disturbed. In order to transform the sounds of a crying baby from a dreaded sound into something to look forward to, JetBlue announced that on one special flight from New York City to California, passengers would receive 25% off their next JetBlue flight every time a baby cries. This means that if an infant were to cry four times during a flight, travelers would be treated to a free round-trip ticket for their next flight booked through JetBlue.
This incentive quickly got people on the flight clapping every time a baby cried, successfully turning a negative into a positive.