Soda-Themed Airline Competitions

JetBlue and Pepsi are Raffling a Trip to Quito, Ecuador

In honor of JetBlue becoming the first airline to serve Pepsi Zero Sugar aboard, the company is giving fans the chance to win a once-in-a-lifetime trip to Quito, Ecuador with JetBlue's zero-fee perks. Each of the three grand prize winners will get roundtrip transportation to the JetBlue location of their choosing, including the 0° latitude destination Quito, Ecuador. Grand prize winners also receive a $4,000 JetBlue Vacations certificate that can be used for roundtrip travel, lodging, ground transportation, and/or activities at the winner's chosen destination.

Twenty more winners will each get round-trip tickets to any JetBlue location in the US, Canada, Mexico, South America, Central America, or the Caribbean, valued at $500. A Pepsi Zero Sugar travel kit, including an eye mask, blanket, and neck pillow, will be given to 77 winners.

The competition will run until May 4, 2023. Interested parties can enter to win one of 100 prizes by following the giveaway rules.

Image Credit: JetBlue

Soda-themed Promotions
Airline companies and beverage brands are partnering together to create soda-themed promotions.
Travel Sweepstakes
Companies are offering customers the chance to win all-expenses-paid travel packages.
Brand Partnership Giveaways
Brands are teaming up to create unique experiences for customers through giveaways.

Who This Affects Most

Air Travel
Airline companies are tapping into creative promotional strategies to attract and retain customers.
Beverage
Beverage brands are partnering with travel companies to expand their market reach.
Hospitality
Hotels and vacation packages are incorporating promotions and giveaways to incentivize customers to book with them.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 29%
Freshness 17%