Cheque Gum's brand identity consists of bold text and chromatic hues, making it appealing to design-conscious consumers who seek a refreshing and delicious product. While the brand's original packaging was more retro in its look and feel. its reimagined brand identity boasts updated graphics and color-coded accents that are used to represent different flavors. Overall, the brand wanted to overhaul its image in an attempt to appeal to a younger demographic.
The Lebanon-based company's best-selling flavor range includes cinnamon, watermelon and strawberry gum along with more traditional peppermint and spearmint varieties. Cheque gum's chromatic packaging is conceived by UK-based creative studio Design Happy and will capture the eye of young shoppers.
This gum is packed inside paper containers that embody the fresh and bold flavors found inside.