Cheque Gum's brand identity consists of bold text and chromatic hues, making it appealing to design-conscious consumers who seek a refreshing and delicious product. While the brand's original packaging was more retro in its look and feel. its reimagined brand identity boasts updated graphics and color-coded accents that are used to represent different flavors. Overall, the brand wanted to overhaul its image in an attempt to appeal to a younger demographic.
The Lebanon-based company's best-selling flavor range includes cinnamon, watermelon and strawberry gum along with more traditional peppermint and spearmint varieties. Cheque gum's chromatic packaging is conceived by UK-based creative studio Design Happy and will capture the eye of young shoppers.
This gum is packed inside paper containers that embody the fresh and bold flavors found inside.
Chromatic Chewing Gum Packaging
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