Cheque Gum's brand identity consists of bold text and chromatic hues, making it appealing to design-conscious consumers who seek a refreshing and delicious product. While the brand's original packaging was more retro in its look and feel. its reimagined brand identity boasts updated graphics and color-coded accents that are used to represent different flavors. Overall, the brand wanted to overhaul its image in an attempt to appeal to a younger demographic.
The Lebanon-based company's best-selling flavor range includes cinnamon, watermelon and strawberry gum along with more traditional peppermint and spearmint varieties. Cheque gum's chromatic packaging is conceived by UK-based creative studio Design Happy and will capture the eye of young shoppers.
This gum is packed inside paper containers that embody the fresh and bold flavors found inside.
Why This Trend Is Growing
- Bold Packaging
- Companies can explore bold and eye-catching packaging designs to appeal to design-conscious consumers seeking a refreshing product.
- Chromatic Hues
- Utilizing chromatic hues in branding and packaging can attract the attention of young shoppers looking for vibrant and exciting products.
- Reimagined Identity
- Brands can revamp their image with updated graphics and color-coded accents to target a younger demographic of consumers.
Industries Being Reshaped
- Food Packaging
- The food packaging industry can adopt bold and eye-catching designs to appeal to design-conscious consumers seeking visually appealing products.
- Confectionery
- The confectionery industry can incorporate chromatic hues in branding and packaging to attract the attention of young shoppers seeking vibrant and exciting gum products.
- Branding and Marketing
- Companies specializing in branding and marketing can assist brands in revamping their image with updated graphics and color-coded accents to target a younger demographic.
