This pastel coffee branding was designed to look subtle while representing the contents of the packaging.
'Luft Coffee' is based in Brooklyn, New York and its name translates to "air" in a few different European languages. The process of making this coffee is inspired by the Scandinavian technique of lightly roasting the beans and the branding reflects that fact. With minimal wording and soft pastel colors, the coffee branding takes a different approach than most others of its kind. The white backdrop of the coffee was designed to make it look as fresh as possible.
This pastel coffee branding takes a unique approach in marketing its contents and is successful in creating an eye-catching design that consumers will gravitate toward.
Key Themes Behind This Trend
- Minimalist Coffee Branding
- Opportunity for companies to use simple yet elegant designs incorporating pastel colors to represent their products.
- Scandinavian-inspired Coffee Roasting
- Incorporating the lightly roasted beans technique from Scandinavia in coffee making as a trend for companies in the coffee industry.
- Fresh White Backdrop in Branding
- Using white backdrops to create an impression of freshness and cleanliness as a marketing strategy for businesses in the food and beverage industry.
Where This Applies
- Coffee
- Coffee companies can look into the Scandinavian technique of lightly roasting coffee beans to create a point of differentiation in the coffee industry.
- Food and Beverage Packaging
- Companies in the food and beverage industry can incorporate minimalist and elegant packaging design with pastel colors to attract consumers.
- Graphic Design
- There is great demand for graphic designers in creating pastel-colored minimalist branding and white backdrops for a fresh and clean impression.
