This pastel coffee branding was designed to look subtle while representing the contents of the packaging.
'Luft Coffee' is based in Brooklyn, New York and its name translates to "air" in a few different European languages. The process of making this coffee is inspired by the Scandinavian technique of lightly roasting the beans and the branding reflects that fact. With minimal wording and soft pastel colors, the coffee branding takes a different approach than most others of its kind. The white backdrop of the coffee was designed to make it look as fresh as possible.
This pastel coffee branding takes a unique approach in marketing its contents and is successful in creating an eye-catching design that consumers will gravitate toward.
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