Lumii, an MIT-trained start-up, has developed a new technology called "light field printing" that allows anyone with a consumer printer to create futuristic hologram cards. Far from the simple holographic gimmick that changes as viewers shift their perspective, Lumii's hologram cards give the illusion of 3D space on paper-thin material.
The technology works by printing off several layers of special paper that each depict a different 3D segment of the image on the holographic card. When the translucent layers are stacked together, they create a 3D image.
Though the printing process can be relatively easily replicated on home printers, the effect only works when the image is placed in front of a backlight. As such, the company expects the technology to be better suited for billboard and bus ads, since those locations are often already equipped with backlights.
Lumii Technology Lets Users Create 3D Holograms with Consumer Printers
1. Light Field Printing - Disruptive innovation opportunity: Develop consumer printers capable of creating 3D holograms using light field printing technology.
2. Paper-thin Hologram Cards - Disruptive innovation opportunity: Create flexible and portable hologram cards that give the illusion of 3D space using translucent layers.
3. Billboard and Bus Advertisements - Disruptive innovation opportunity: Incorporate 3D hologram technology into billboard and bus advertisements utilizing existing backlights.
1. Printing Technology - Disruptive innovation opportunity: Advance the capabilities of consumer printers to enable the creation of 3D holograms.
2. Advertising and Marketing - Disruptive innovation opportunity: Explore the use of 3D hologram cards in billboard and bus advertisements to captivate audience attention.
3. Specialty Paper Manufacturing - Disruptive innovation opportunity: Develop new paper materials optimized for creating flexible and translucent layers for hologram cards.