Holographic packaging is being introduced by tech start-up Immertia to provide additional information from a friendly human face. As the company describes, "there's a person, a hologram, inside the packaging, waiting to provide information and advice. In English, or in Spanish."
Rather than having to wait for someone in a store to answer a product question, consumers can now rely on interactions with the tiny human hologram. Powered by realistic augmented reality, the tool is activated by a smartphone and the hologram can be viewed through a camera. Consumers have the benefit of learning about the product itself, from the product itself, along with getting helpful advice and usage instructions straight from the package in a fun and interactive way.
Immertia sees applications for this technology in everything from food and beverage to health, education and manufacturing.
What's Driving This Trend
- Interactive Holographic Packaging
- The introduction of interactive holographic packaging could revolutionize the overall packaging industry.
- Augmented Reality Packaging
- Augmented reality packaging can provide consumers with a unique product experience and give companies a new way to differentiate their product from competitors.
- Human-friendly Packaging
- Human-friendly packaging with tiny holographic humans can make products more engaging and create a new level of interaction between consumers and brands.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can utilize interactive holographic packaging to provide consumers with nutritional information, recipe ideas, and more in an engaging way.
- Healthcare
- Interactive holographic packaging can offer significant benefits to the healthcare industry by providing patients with personalized instructions and information on their medication in a more interactive way.
- Manufacturing
- Manufacturing companies can benefit from the use of interactive holographic packaging by creating a new level of interaction with their products and allowing consumers to see how their products are made in a fun and interactive way.
