'Muutea' recently launched a Kickstarter campaign in order to fund an excellent idea for a product offering that is different than most other tea brands.
The brand has three unique missions in creating and selling its teas. The first is to provide unique flavors that people are not used to -- such as apple tea. The second is to focus on its style, which is evident in the many vibrant graphic designs the company has developed for its cups. The final focus of the company is ethical sourcing -- it plans to purchase its ingredients from different farmers in order to help contribute to agricultural economies while also finding the best quality ingredients.
While other tea brands tend to focus on classic flavors and styles, Muutea is aiming to achieve something drastically unique and as a result caters to younger demographics.
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