'Muutea' recently launched a Kickstarter campaign in order to fund an excellent idea for a product offering that is different than most other tea brands.
The brand has three unique missions in creating and selling its teas. The first is to provide unique flavors that people are not used to -- such as apple tea. The second is to focus on its style, which is evident in the many vibrant graphic designs the company has developed for its cups. The final focus of the company is ethical sourcing -- it plans to purchase its ingredients from different farmers in order to help contribute to agricultural economies while also finding the best quality ingredients.
While other tea brands tend to focus on classic flavors and styles, Muutea is aiming to achieve something drastically unique and as a result caters to younger demographics.
Key Themes Behind This Trend
- Unique Flavors
- There is an opportunity to disrupt the tea industry by offering unique and unconventional flavors like apple tea.
- Vibrant Graphic Designs
- Incorporating vibrant and visually appealing graphic designs into tea packaging and cups can create a disruptive brand experience.
- Ethical Sourcing
- By prioritizing ethical sourcing and supporting agricultural economies, there is room for disruption in the tea industry.
Where This Applies
- Tea Industry
- The tea industry can benefit from disruptive innovation in terms of offering unique flavors, vibrant designs, and ethical sourcing practices.
- Beverage Packaging Industry
- Disruptive innovation opportunities exist in the beverage packaging industry by incorporating vibrant and visually appealing graphic designs.
- Agricultural Industry
- The agricultural industry can be disrupted by tea brands that prioritize ethical sourcing and contribute to agricultural economies.
