This seasonal subscription offers wines chosen by the "six best sommeliers of the Netherlands" and are mailed to customers -- and so making sturdy and aesthetically pleasing packaging is a necessity for the brand.
'Sommos,' the online platform that offers this seasonal subscription recruited graphic design studio 'Mucho' to develop the branding for its chosen wines. The resulting bottles are completely black and free of any labels or stickers that distinguish what each wine is. Instead, the wines come with tags that provide information and are wrapped in red, blue and gold paper before being boxed and shipped out. While the paper acts to distinguish the wines, it is also used as a safety measure to ensure the bottles are not harmed during shipping.
This seasonal wine subscription service not only offers excellent wines, but ones that come in shipping-friendly and functional packages.