Fashion brand 'Milly' has created a visual brand identity with the help of the design studio 'Sagmeister & Walsh' in order for its clothes to reach a younger audience that receives most of its advertisements online.
The animations are vibrant, show off fashions and offer a surreal reality in which models are playing with unconventional objects such as fish, gum and poodle-shaped balloons. The models are seen moving in various poses and the animations are short but make a memorable impact. The bright colors, playful clothing and unique concept behind the animations make this visual brand identity one that is likely to stick.
With 400 images and animations being revealed on social media channels in the next year, this fashion brand has managed to find a way to reach Millennials and other demographics that spend most of their time in the digital sphere.