'Freda Salvador' is a footwear brand that has been showcasing its products inside a mobile pop-up shoe store rather than opting for a traditional flagship location.
The brand chose to abandon the flagship store it did have in San Francisco in order to tour the country in this pop-up trailer. The trailer tours around the south and sells the company's latest shoes and although it is likely to have fewer size and style options due to limited space, it is more likely to capture the attention of consumers due to the brand's unique business model.
This pop-up shoe store is exemplary of the fact that retail spaces can be creative and adaptive to consumers' evolving needs.
Pop-Up Shoe Store Trailers
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