A & W Restaurants joined with advertising agency Cornett and InStyle TV to create a purposely dated infomercial that promotes its Root Beer mugs.
Although the ad was meant to be humorous, it also manages to be incredibly accurate -- containing a heartfelt music track and low-quality definition that makes it look like it was filmed in the 1980s. It also bolsters additional uses for the Root Beer mugs with a hint of satire, with the infomercial's narrator telling viewers that they use it to hold straws on the counter or put their favorite A & W snacks in the Root Beer mugs to enjoy -- offering the brand's cheese curds and corn dog nuggets as examples.
The company's bear mascot makes a debut to depicts this, who is shown in its iconic orange sweater and hat while lounging on a couch as it rubs its belly.
Why This Trend Is Growing
- Retro Advertising
- Opportunity for businesses to create purposely dated infomercials or ads to evoke nostalgia and capture attention.
- Nostalgia Marketing
- Opportunity for brands to leverage nostalgia to create emotional connections and resonate with consumers.
- Humorous Advertising
- Opportunity for brands to use humor in their ads to entertain and engage audiences.
Industries Being Reshaped
- Fast Food
- Opportunity for fast food chains to incorporate retro advertising techniques to promote their products and create a sense of nostalgia.
- Beverage
- Opportunity for beverage companies to tap into nostalgia marketing by reviving old branding or using retro advertising strategies.
- Advertising and Marketing
- Opportunity for advertising agencies to help brands develop and execute retro advertising campaigns that resonate with consumers.
