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26 QSR Consumer Loyalty Innovations

From Celebratory Donut Giveaways to AR Fast Food Promotions

— March 8, 2017 — Marketing
These QSR consumer loyalty innovations range from celebratory donut giveaways to AR fast food promotions. Marketed towards tech lovers, the recent mobile Monopoly promotion by McDonald's aims to increase brand engagement while giving smartphone gamers a chance to unlock prizes they can redeem in store.

Other standouts include festive iced tea and coffee giveaways like Starbucks' National Iced Tea Day promotion and Krispy Kreme's National Coffee Day rewards. Additional examples to take note off are more niche in their marketing strategy -- ranging from pirate-themed dessert giveaways to anime game partnerships that let Pokemon GO players unlock coupons while at fast food establishments.

Mobile punch card apps and emoji-powered pizza deliveries round off this list and target consumers seeking rewards that are unexpected and convenient to access.
7.2
Score
Popularity
Activity
Freshness
26
Point-Based Loyalty Program Transitions
Point-Based Loyalty Program Transitions
As of July, Winn-Dixie Switches Its Plenti Reward Program
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25
Complimentary Hot Dog Promotions
Complimentary Hot Dog Promotions
Dog Haus is Offering a Free Haus Dog to Rewards Members
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24
Mobile Punchcard Rewards
Mobile Punchcard Rewards
Perka Lets Users Earn Rewards at Their Favorite Local Businesses
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23
Gift-Wrapped Restaurants
Gift-Wrapped Restaurants
Burger King Treated a Facebook Fan to His Own Burger King Restaurant
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22
QSR Wedding Chapels
QSR Wedding Chapels
The Taco Bell Wedding Chapel will be at the Las Vegas Cantina Flagship
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21
Free Fast Food Breakfasts
Free Fast Food Breakfasts
This Chain is Offering a Free Breakfast Special for Two Weeks
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20
Celebratory Donut Giveaways
Celebratory Donut Giveaways
The New Krispy Kreme Promotion Celebrates National Donut Day 2016
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19
Bottomless Beverage Promotions
Bottomless Beverage Promotions
Bruegger's Bagels' Bottomless Mug Can Be Used for Unlimited Refills
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18
Order-Inclusive Reward Programs
Order-Inclusive Reward Programs
Consumers Can Earn Points with the Way They Order Pizza at Dominos
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17
Bus Stop Pizza Deliveries
Bus Stop Pizza Deliveries
Domino's UK Will Now Deliver Pizza to Customers on a Bus Route
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16
Coffee eGifting Software
Coffee eGifting Software
Gifting App CoffeeSender is a B2B Solution for Engaging Clients
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15
Emoji-Ordering Pizza Apps
Emoji-Ordering Pizza Apps
Domino's Australia Now Lets Consumers Order Simply Using the Pizza Emoji
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14
Pizza Chain Wedding Registries
Pizza Chain Wedding Registries
Domino's Now Offers Its Own Online Wedding Registry for Couples
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13
Costumed Donut Promotions
Costumed Donut Promotions
Krispy Kreme Will Reward Those Who Dress as a Pirate with Free Donuts
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12
Discount Drink Promotions
Discount Drink Promotions
The 'Hardest Working Happy Hour' Rewards Customers with Discount Drinks
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11
Anime Game Food Partnerships
Anime Game Food Partnerships
McDonald's Japan and Pokemon Go Turn Each Location Into a Poke Stop
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10
Reward-Offering Dining Apps
Reward-Offering Dining Apps
The Seated App Gives Users Discounts for Making Reservations
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9
Celebratory Iced Tea Promotions
Celebratory Iced Tea Promotions
This Starbucks Promotion Celebrates National Iced Tea Day
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8
Pizza Loyalty Programs
Pizza Loyalty Programs
Pizza Hut's 'Hut Rewards' Delivers Customers Dollar-for-Dollar Rewards
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7
Click-Free Pizza Deliveries
Click-Free Pizza Deliveries
The New Domino's App Facilities Click-Free Ordering
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6
Coffee Pairing Promotions
Coffee Pairing Promotions
Krispy Kreme is Celebrating National Coffee Day 2016 with Free Food
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5
Coffee Rideshare Programs
Coffee Rideshare Programs
The Lyft & Starbucks Promotion Rewards Customer with Incentive Deals
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4
Food-Ordering Chatbots
Food-Ordering Chatbots
Domino's Pizza Can Now Be Purchased Through Facebook Messenger
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3
Rainy Day Dessert Promotions
Rainy Day Dessert Promotions
This Frozen Yogurt Shop Offers Discounts on Rainy Days
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2
Burger-Dispensing ATMs
Burger-Dispensing ATMs
The 'Big Mac ATM' Offers a New Way to Order a McDonald's Burger
<
1
VIP Pizza Boxes
VIP Pizza Boxes
Domino's Loyalty Program for Customers Turns Them into Shareholders
<