Winn-Dixie makes a move from its Plenti reward program — one that grants customers with in-store discounts, to a point-based loyalty system. This hints toward the potential consumer favorability for point-earning reward initiatives and their greater industry fluidity.
Southeastern Grocers, Winn-Dixie's parent company, makes it so that customer-accumulated points can be redeemed at all company-owned establishments. This means that the newly developed point-based loyalty program can allow participants to acquire and use their earned benefits at Winn-Dixie, as well as gasoline stations, such as Shell and other participating businesses.
In addition, Southeastern Grocers recently expanded its well-being sector with "a specialty pharmacy, called Pathstone Health Services." Thereby, the Jacksonville-based company can offer consumers point-based loyalty systems in grocery stores, automobile fuel and healthcare, ultimately covering highly essential areas of life.