The Express Rewards program is being launched by Friendly Express Inc. that's focused on helping customers achieve rewards quickly to keep them coming back again and again. The program is integrated with the private label debit service on the ZipLine platform, and will provide purchase incentives including surprise and delight offers, fuel discounts and more. The program will be launched across the brand's entire 42 store network and speaks to the increased need for rewards amongst consumers for their patronage.
President of Friendly Express Danny Smith spoke on the new Express Rewards program saying, "We're excited to offer a more robust loyalty program that will directly impact frequency of visits and basket size. By having one platform and enrollment process for payment and rewards, we’ll offer a more convenient and effective way to build loyalty."