This list of May 2020 retail trends follows some of the key pivots companies have been implementing in the midst of the COVID-19 pandemic, highlighting the unique ways that brands evolving to give consumers what they need during these uncertain times.
Some standouts from this list include at-home solutions from QSR restaurants, like Subway and Taco Bell. Both stores have opted to provide take home meal kits to help families or individuals re-construct popular menu items. In addition to offering something familiar, this idea elevates takeout, making it feel more exciting. Meanwhile, brands like Nike are keeping consumers engaged online with unique and topical campaigns that play into consumers' new workout habits, while encouraging mindfulness.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
