The Zaxby's Zax Family Packs have been announced by the fast casual restaurant brand as an option for families that will offer them a one-stop meal option when looking to enjoy takeout during stay-at-home measures. The meals are created with enough food to feed four people and come in three options including the 20-piece Chicken Fingerz Family Pack, the 20-piece Buffalo Chicken Fingerz Family Pack and the 30-piece Boneless Wings Family Pack. Each of the meals are priced between $24.99 and $28.99, and come with ample food to make them perfect for families or households with multiple people.
The Zaxby's Zax Family Packs are available now at participating locations nationwide, but only for a limited-time.
Image Credit: Zaxby’s
What's Driving This Trend
- Family Takeout Meals
- Opportunity for restaurants to offer convenient and affordable meal options for families.
- Larger Meal Packages
- Disruptive innovation opportunity for fast-casual restaurants to bundle larger portions of food for group consumption.
- Limited-time Offerings
- Opportunity for restaurants to create exclusivity and drive urgency with limited-time family meal deals.
Who This Affects Most
- Fast-food Restaurants
- Disruptive innovation opportunity for fast-food chains to introduce family meal packages to attract larger group orders.
- Food Delivery Services
- Opportunity for food delivery platforms to partner with restaurants and offer exclusive deals on family meal packages.
- Grocery Stores
- Disruptive innovation opportunity for grocery stores to offer pre-packaged family meal kits with all the necessary ingredients.
