Following in the footsteps of brands like Chick-fil-A and Subway, Zaxby’s is bringing its signature condiments – including its Zax Sauce and Spicy Zax Sauce – to retailers nationwide.
Condiments have become a pivotal ingredient in the fast food wars over the past few years and part of that strategy has involved retail expansion. Zaxby's is now jumping into the supermarket sauce battle by bringing three of its 12 signature sauces to local and national retailers for the first time ever. The new Zaxby’s new retail lineup includes the brand's Zax Sauce, Spicy Zax Sauce, and Tongue Torch Sauce. Each sauce will be sold in a 16-ounce plastic bottle and can be found at stores like Walmart, Kroger, and Winn Dixie.
Image Credit: Zaxby's
Why This Trend Is Growing
- QSR Retail Expansion
- Quick Service Restaurants are increasingly seeking new revenue streams by offering their signature sauces in retail stores.
- Signature Condiment Marketing
- Branded condiments provide a new touchpoint for consumer engagement and brand loyalty outside of traditional restaurant settings.
- Supermarket Sauce Battles
- The competitive landscape of grocery store aisles is intensifying as fast food brands expand their product lines to include popular dipping sauces.
Industries Being Reshaped
- Condiment Manufacturing
- An influx of fast food brands entering the retail condiment market is likely spurring innovation in flavor profiles and packaging.
- Retail Supermarkets
- Supermarkets are becoming important players in the QSR ecosystem by offering exclusive branded products that attract dedicated customers.
- Food and Beverage Packaging
- New opportunities emerge in designing efficient and attractive packaging solutions for fast food condiments headed to retail shelves.
