In an effort to help consumers cook at home during the COVID-19 crisis, Moe's Southwest Grill has launched a pseudo-grocery service called Moe's Market.
Like many other chains, Moe's Southwest Grill has been limited to takeout and delivery due to the COVID-19 dining restrictions. To bolster its takeout offerings, the chain has launched Moe's Market, which is similar to a grocery service. Through Moe's Market, customers can purchase proteins and other ingredients a la carte in bulk. Proteins are sold for a one-pound minimum, five-pound maximum, and include options such as ground beef and adobo chicken. As for other ingredients, customers can order Tex-Mex fixings such as Black Beans, Shredded Monterey Jack Cheese, Queso, and Tortilla Chips.
Orders can be placed through the Moe’s app, website, or in-store, and are available for curbside pickup or delivery.
Image Credit: <i> Moe's Southwest Grill.</i>
Why This Trend Is Growing
- Cook-at-home Solutions
- Moe's Market offers a la carte proteins and ingredients in bulk, providing consumers with the convenience of cooking at home during the pandemic.
- Pseudo-grocery Services
- Moe's Market is a new trend where restaurants launch grocery-like services to offer consumers a wider range of food options beyond traditional takeout menus.
- Bulk Ingredient Purchases
- Moe's Market allows customers to purchase proteins and ingredients in larger quantities, catering to the growing demand for bulk food items in the current climate.
Industries Being Reshaped
- Restaurant Industry
- Restaurants can leverage the concept of pseudo-grocery services like Moe's Market to expand their revenue streams and attract customers looking for cook-at-home solutions.
- Food Delivery Services
- Food delivery platforms can explore partnerships with pseudo-grocery services like Moe's Market to provide a wider variety of ingredients and accommodate the increasing demand for home-cooked meals.
- Meal Kit Industry
- Meal kit companies can incorporate the concept of bulk ingredient purchases like Moe's Market to offer more flexibility and customization options to their customers.
