Moe’s Southwest Grill is making it easier than ever for fans to enjoy its delicious food with the launch of a new lineup of ready-to-heat burrito bowls.
Moe's new ready-to-heat burrito bowls draw inspiration from the chain's bold and enticing flavors, but offer the convenience of a heat-and-eat meal. The new ready-to-heat burrito bowls come in four different flavors and are available from more than 1,950 Kroger stores nationwide. One of the new flavor options include Pollo Asado, which pairs chredded chicken with cilantro rice, pinto beans, salsa, roasted corn, and more. Another option is the Beef Tortilla burrito bowl, which features shredded beef barbacoa, Spanish rice, and a rich enchilada sauce.
All of the new ready-to-heat burrito bowls are available nationwide.
Image Credit: Moe’s Southwest Grill
What's Driving This Trend
- Ready-to-heat Meal Kits
- There is a trend for restaurants chains to launch new lineups of ready-to-heat meal kits so that consumers can enjoy their food at their convenience.
- Convenience Meals
- There is a trend for consumers to purchase convenience meals that offer both good taste and nutrition.
- Grocery Ready Meals
- There is a trend for ready-to-eat meals that consumers can buy at grocery stores, making it easier for them to eat on-the-go.
Who This Affects Most
- Fast Food Chains
- Fast food chains have an opportunity to expand their revenue streams by developing new product lines of ready-to-heat meal kits.
- Grocery Stores
- Grocery stores have an opportunity to showcase ready-to-eat convenience meals that cater to the on-the-go lifestyle of consumers.
- Packaged Food Companies
- Packaged food companies have an opportunity to create ready-to-eat meals that offer both convenience and nutrition to cater to the changing needs of consumers.
