Moe’s Southwest Grill is turning up the heat with the debut of its new Spicy Chicken offering.
Perfect for those who like their protein with an added kick, Moe’s Southwest Grill has launched a new Spicy Chicken offering that's coated in a secret kicked-up house-made sauce. The chicken can be added to any burrito, bowl, taco, quesadilla, or stack, meaning there are plenty of ways to enjoy it. There are also two pre-built entrees that feature the Spicy Chicken. The first is the Spicy Chicken Burrito, which combines all-natural adobo chicken tossed in signature hard rock ‘n roll sauce with fresh jalapeños, seasoned rice, black beans, shredded cheese, and Pico de Gallo, all wrapped up in a soft tortilla. There's also the Spicy Chicken Bowl Heat that features the same adobo chicken with diced jalapeños, seasoned rice, black beans, shredded cheese, and Pico de Gallo, but served in a bowl rather than a wrap.
Image Credit: Moe’s Southwest Grill
What's Driving This Trend
- Spicy Chicken Trend
- Opportunity for restaurants to incorporate spicy chicken offerings into their menus and attract customers who prefer bold flavors.
- Customizable Options Trend
- Opportunity for restaurants to offer customizable options that allow customers to personalize their orders according to their taste preferences.
- House-made Sauces Trend
- Opportunity for restaurants to create their own signature sauces in-house, providing a unique and exclusive experience for their customers.
Who This Affects Most
- Fast Food Industry
- Opportunity for fast-food chains to offer spicy chicken options and customizable orders to appeal to younger demographics that prefer bold flavors and value convenience.
- Casual Dining Industry
- Opportunity for casual dining restaurants to create unique and exclusive flavor experiences by offering house-made sauces and allowing customers to personalize their orders.
- Food Delivery Industry
- Opportunity for food delivery companies to partner with restaurants that offer customizable options and spicy chicken offerings, providing a wider variety of choices for customers and increasing profitability for both parties.
