Wings Etc. is cranking up the heat this summer with the debut of its new Kickin’ Chipotle Chicken Sandwich.
Perfect for anyone who likes their chicken with a bit of spice, the new Kickin’ Chipotle Chicken Sandwich delivers on Wings Etc.'s enduring promise of “Big Flavor." The new sandwich starts with Wings Etc.’s signature all-white-meat crispy chicken cutlet, which is then doused in a smoky and spicy Chipotle Aioli sauce made from a blend of pureed chipotle peppers in adobo sauce, mayo, and garlic. The sandwich is also served with pickles, cheddar cheese, lettuce, and sliced tomato on a toasted Brioche roll. As Rob Hensmann, CEO of Wings Wtc., explains, "Our new Kickin’ Chipotle Chicken Sandwich and Pineapple Chipotle Margarita are great options for anyone looking for a little adventure and variety in their dining experience."
Image Credit: Wings Etc
What's Driving This Trend
- Spicy-twist Sandwiches
- The inclusion of spicy chipotle aioli offers a new twist on traditional chicken sandwiches, appealing to spice enthusiasts.
- Flavor Fusion Dining
- Combining smoky and spicy flavors with classic ingredients meets the growing demand for bold, innovative taste experiences.
- Gourmet Fast Food
- Elevating a common fast-food option with premium ingredients like Brioche rolls and signature sauces caters to the gourmet fast food market.
Who This Affects Most
- Fast Casual Dining
- The introduction of high-flavor, innovative sandwiches enhances the fast-casual dining experience for adventurous eaters.
- Condiment Production
- Developing unique sauces like the Chipotle Aioli opens new opportunities within the condiment industry for distinctive flavor profiles.
- Artisanal Bread Manufacturing
- Using premium bread such as Brioche rolls in mainstream menu items highlights a rising trend in artisanal bread production.
