Newfoundland-born chicken chain Mary Brown’s may be best known for its crispy chicken sandwiches, but the release of the new Southwest Grilled Chicken Sandwich demonstrates a move to diversify the brand's menu.
Ideal for those who are looking for something a little lighter, the new Southwest Grilled Chicken Sandwich is made with the brand’s new juicy chicken breast filet, instead of a crispy fried filet. The chicken breast is then topped with a new sweet and smoky ancho chipotle sauce, alongside freshly shredded lettuce, sliced tomato, and red onion, all served on a fluffy brioche bun.
The new Southwest Grilled Chicken Sandwich can be ordered a la carte or as part of a combo from participating locations nationwide.
Image Credit: Mary Brown’s
Key Themes Behind This Trend
- Diversification of Menus
- Mary Brown's move to diversify their brand's menu with the new Southwest Grilled Chicken Sandwich.
- Healthier Options
- The release of the new Southwest Grilled Chicken Sandwich offers a lighter choice for those seeking healthier options.
- New Flavors and Ingredients
- The addition of the sweet and smoky ancho chipotle sauce to the Southwest Grilled Chicken Sandwich introduces new flavors to the menu.
Where This Applies
- Fast Food Chains
- Fast food chains like Mary Brown's are constantly looking to expand their menu options to cater to a wider range of customer preferences.
- Poultry Products
- The introduction of the juicy chicken breast filet in the Southwest Grilled Chicken Sandwich creates opportunities for the poultry industry.
- Bakery Products
- The fluffy brioche bun used in the Southwest Grilled Chicken Sandwich highlights the potential for innovation in the bakery industry.
