While every fast food brand seems to offer a fried chicken sandwich these days, Jack in the Box is setting itself apart from the competition by serving up a new Grilled Chicken Sandwich.
Jack in the Box's new Grilled Chicken Sandwich is a new sandwich offering that's described as "juicier, tastier, and better than ever." The sandwich starts with a grilled 100% all-white-meat chicken fillet, which is then paired with lettuce, sliced tomatoes, and what the chain calls 'Good Good Sauce.' The whole thing is served on one o Jack in the Box's signature flat top sourdough buns.
Available now from all participating Jack in the Box locations, the new Grilled Chicken Sandwich is a tasty alternative to its crispy fried counterpart.
Image Credit: Jack in the Box
Key Themes Behind This Trend
- Grilled Chicken Sandwiches
- Fast food brands are innovating on the classic fried chicken sandwich by offering grilled chicken alternatives.
- Juicier and Tastier Chicken Fillets
- Fast food chains are differentiating themselves by offering juicier and tastier chicken fillets in their sandwiches.
- New Sandwich Offerings
- Fast food brands are constantly introducing new sandwich offerings to attract customers and stay competitive.
Where This Applies
- Fast Food
- Fast food chains are constantly innovating with sandwich offerings to stay competitive and appeal to customers.
- Poultry
- As fast food chains focus on producing juicier and tastier chicken fillets, there are disruptive opportunities for the poultry industry to provide new and innovative products.
- Sauces and Condiments
- As chains such as Jack in the Box introduce new sauces and condiments to their sandwiches, there are opportunities for further innovation in this industry to complement fast food offerings.
