Fall is looking sweet this year with the upcoming launch of the new Honey BBQ Signature Chicken at Mary Brown's Chicken.
Mary Brown's Chicken is a Canadian fast food chain known for its marinated, hand-cut, hand-breaded, and fresh-cooked chicken. The latest addition to the chain's extensive chicken lineup is the new Honey BBQ Signature Chicken. This new dish pairs the natural sweetness of honey with the tangy flavor of the barbecue sauce. The new Honey BBQ seasoning will be paired with the chain's Signature Chicken menu items, which feature hand-cut and hand-breaded local chicken sourced from Canadian farmers and cooked in proprietary cookers.
The new Honey BBQ Signature Chicken flavor launch will officially launch at locations across Canada on September 13, 2022 and will be available until November 14, 2022.
Image Credit: Mary Brown's Chicken
Why This Trend Is Growing
- Sweet-and-savory Dishes
- Opportunity for restaurants and food companies to experiment with unique flavor combinations to attract customers.
- Seasonal Menu Offerings
- Opportunity for restaurants to create limited-time menu items to generate excitement and urgency among customers.
- Locally-sourced Ingredients
- Opportunity for food companies to emphasize the use of locally-sourced ingredients to appeal to customers' desire for fresh, sustainable, and locally-produced food.
Industries Being Reshaped
- Fast Food
- Fast food chains can create innovative dishes using unique flavor combinations to attract customers and differentiate themselves from competitors.
- Food Manufacturing
- Food manufacturers can create new products or flavor variations to capitalize on the trend towards sweet-and-savory dishes and seasonal flavors.
- Agriculture
- Farmers and agricultural companies can partner with restaurants and food companies to provide locally-sourced ingredients and promote sustainability.
