adidas Consortium works in collaboration with retail brand Extra Butter on the joint Cableknit collection that spotlights the adidas SC Premiere sneaker model and the iconic adilette slides. The update spotlights a preppy theme and vintage aesthetics across the classic footwear models.
The range showcases cable knit accents in a color palette of navy blue and red striped accents. The SC Premiere model is predominantly white at the base foundation before it is detailed with Primeknit around the collar and the waved upper accent. Additional details include the gold details at the EB and branding across the heel, insole, and tongue. The adilette Slides are off-white throughout with the knit paneling the bandage upper in embroidered detailing.
Image Credit: Extra Butter
What's Driving This Trend
- Preppy Sportswear Collaborations
- Opportunity for brands to collaborate with sportswear retailers to create preppy-themed collections that blend vintage aesthetics with modern design.
- Cableknit Footwear Accents
- Rise in popularity of cable knit accents on footwear, particularly in navy blue and red striped color palette, presenting opportunities for innovative design and branding.
- Primeknit Technology
- Growing demand for Primeknit technology in footwear manufacturing, creating opportunities for brands to incorporate it in their products for enhanced comfort and performance.
Who This Affects Most
- Retail
- Retailers can explore collaborations with high-end sportswear brands to create unique collections that cater to the preppy fashion trend, attracting a wider consumer base.
- Footwear
- Footwear brands can incorporate cable knit accents, like the ones in the Cableknit collection, into their designs to tap into the growing demand for preppy-inspired styles.
- Textile and Apparel
- Manufacturers and suppliers of cable knit fabrics can capitalize on the trend by providing materials that cater to brands and designers looking to incorporate cable knit accents in their products.
