These New Graze £1 Snacks are Healthy and Accessible
Michael Hemsworth — April 5, 2020 — Marketing
References: graze & talkingretail
These new Graze £1 snacks have been announced by the brand to offer shoppers a convenient way to maintain a healthy lifestyle in a low-cost manner. The snacks are, as mentioned, priced at just £1 each and come in three flavor options including Lively Lemon Flapjack, Cocoa Vanilla Flapjack, Smokey Barbecue Crunch and the new Salt & Vinegar Crunch. The snacks are targeted towards convenience stores and wholesalers, and target the increasing demand for on-the-go consumers who are avid snackers.
Retail Managing Director Stephen Hann spoke on the new Graze £1 snacks saying, "Price-marked packs are proven to help drive sales, and with the £1 splash on the front of our much-loved snacks, we will attract even more shoppers through value perception, and in turn gain their trust.”
Retail Managing Director Stephen Hann spoke on the new Graze £1 snacks saying, "Price-marked packs are proven to help drive sales, and with the £1 splash on the front of our much-loved snacks, we will attract even more shoppers through value perception, and in turn gain their trust.”
Trend Themes
1. Low-cost Snack Options - The introduction of Graze £1 snacks taps into the trend of providing affordable, yet healthy snacking options for on-the-go consumers.
2. Value Perception Marketing - The use of price-marked packs and the £1 splash on the front of Graze snacks demonstrates the trend towards value perception marketing to attract shoppers.
3. Convenient Healthy Snacking - The launch of Graze £1 snacks caters to the increasing demand for convenient, ready-to-eat snacks that align with consumers' healthy lifestyle choices.
Industry Implications
1. Convenience Stores - Convenience stores can take advantage of the trend by stocking Graze £1 snacks to offer affordable and healthy snacking options for their on-the-go customers.
2. Wholesalers - Wholesalers can benefit from the rising trend by distributing the Graze £1 snacks to meet the demand for low-cost, yet nutritious snack choices.
3. Food Manufacturing - Food manufacturers can explore disruptive innovation opportunities by creating their own premium low-cost snack ranges to tap into the growing market of health-conscious snackers.
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