Erewhon, the upscale supermarket chain known for crafting smoothies in collaboration with brands and celebrities, teamed up with skin and body care brand Salt & Stone on The Salt & Serve.
The October Member Drink combines the Cosmic Bliss organic coconut soft serve with organic banana, coconut and maple, plus a drizzle of olive oil and a sprinkle of sea salt. This vegan-friendly, gluten-free, dairy-free drink is available throughout October, and was complimentary for members from the first of the month to the 14th.
The rise of olive oil-infused beverages sees brands and restaurants drawing inspiration from the Mediterranean diet and practices like drinking olive oil for its health benefits like heart wellness and anti-inflammatory properties.
Key Themes Behind This Trend
- Olive-oil Infusion
- Infusing beverages with olive oil is drawing inspiration from Mediterranean diets, highlighting health benefits like heart wellness and anti-inflammatory properties.
- Vegan-friendly Options
- The growing prevalence of vegan-friendly, dairy-free products is catering to an increasing demand for plant-based alternatives among health-conscious consumers.
- Collaborative Creations
- Collaborations between supermarkets and skincare brands are creating unique, health-oriented drink options that attract niche health-focused markets.
Where This Applies
- Beverage Industry
- The beverage industry is innovating with healthy, flavor-enhanced drinks by incorporating ingredients traditionally found in Mediterranean diets, such as olive oil.
- Health and Wellness Industry
- Health and wellness brands are partnering with food and beverage companies to launch products that boast both nutritional and skincare benefits.
- Plant-based Foods Industry
- The plant-based foods industry is expanding by introducing more vegan, gluten-free options that appeal to consumers seeking healthy lifestyle choices.
