The Starbucks Oleato Line Shares a Taste of Cold-Pressed EVOO
Laura McQuarrie — February 22, 2023 — Lifestyle
References: businesswire
Starbucks Oleato is a new line of coffee infused with cold-pressed extra virgin olive oil—specifically, the product of Sicilian olive oil company Partanna. The olive oil company partnered with Starbucks to create a curated blend of olives from Nocellara del Belice in Partanna to pair with Starbucks Arabica coffee.
In the Oleato line, there are five new drinks: the Oleato Caffé Latte (Starbucks Blonde Espresso Roast with oat milk infused with olive oil;) Oleato Golden Foam Cold Brew; the Oleato Iced Shaken Espresso; and two drinks that are exclusive to Starbucks Reserve locations. While Oleato Deconstructed pairs passionfruit cold foam with Starbucks Reserve Espresso and Partanna extra virgin olive oil, the last in the line, the Oleato Golden Foam Espresso Martini, mixes vodka and vanilla bean syrup and tops it all off with olive oil golden foam.
Howard Shultz, Starbucks' interim chief executive officer, told Food & Wine, "Oleato represents the next revolution in coffee that brings together an alchemy of nature's finest ingredients."
In the Oleato line, there are five new drinks: the Oleato Caffé Latte (Starbucks Blonde Espresso Roast with oat milk infused with olive oil;) Oleato Golden Foam Cold Brew; the Oleato Iced Shaken Espresso; and two drinks that are exclusive to Starbucks Reserve locations. While Oleato Deconstructed pairs passionfruit cold foam with Starbucks Reserve Espresso and Partanna extra virgin olive oil, the last in the line, the Oleato Golden Foam Espresso Martini, mixes vodka and vanilla bean syrup and tops it all off with olive oil golden foam.
Howard Shultz, Starbucks' interim chief executive officer, told Food & Wine, "Oleato represents the next revolution in coffee that brings together an alchemy of nature's finest ingredients."
Trend Themes
1. Olive Oil-infused Products - Opportunity for other food and beverage companies to innovate by infusing olive oil into their products.
2. Collaboration Across Industries - Opportunity for partnerships between coffee companies and other food companies to create unique blends and products.
3. Nature-infused Beverages - Opportunity for companies to explore other natural ingredients to infuse into their beverages for a unique flavor experience.
Industry Implications
1. Coffee - Companies in the coffee industry can look to experiment with new and unique flavors for their customers.
2. Olive Oil - Olive oil companies can collaborate with other food and beverage companies to create unique products and blends.
3. Alcohol - Opportunity for alcohol companies to infuse natural ingredients into their drinks for a unique taste experience.
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