Ideas
Explore the world's #1 largest database of ideas and innovations, with 467,189 inspiring examples.
Trend Reports
Discover why 1,263 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,411 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,263 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,411 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,211 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 467,189 cutting edge ideas.

Olive Oil-Infused Coffees

The Starbucks Oleato Line Shares a Taste of Cold-Pressed EVOO

— February 22, 2023 — Lifestyle
Starbucks Oleato is a new line of coffee infused with cold-pressed extra virgin olive oil—specifically, the product of Sicilian olive oil company Partanna. The olive oil company partnered with Starbucks to create a curated blend of olives from Nocellara del Belice in Partanna to pair with Starbucks Arabica coffee.

In the Oleato line, there are five new drinks: the Oleato Caffé Latte (Starbucks Blonde Espresso Roast with oat milk infused with olive oil;) Oleato Golden Foam Cold Brew; the Oleato Iced Shaken Espresso; and two drinks that are exclusive to Starbucks Reserve locations. While Oleato Deconstructed pairs passionfruit cold foam with Starbucks Reserve Espresso and Partanna extra virgin olive oil, the last in the line, the Oleato Golden Foam Espresso Martini, mixes vodka and vanilla bean syrup and tops it all off with olive oil golden foam.

Howard Shultz, Starbucks' interim chief executive officer, told Food & Wine, "Oleato represents the next revolution in coffee that brings together an alchemy of nature's finest ingredients."
Trend Themes
1. Olive Oil-infused Products - Opportunity for other food and beverage companies to innovate by infusing olive oil into their products.
2. Collaboration Across Industries - Opportunity for partnerships between coffee companies and other food companies to create unique blends and products.
3. Nature-infused Beverages - Opportunity for companies to explore other natural ingredients to infuse into their beverages for a unique flavor experience.
Industry Implications
1. Coffee - Companies in the coffee industry can look to experiment with new and unique flavors for their customers.
2. Olive Oil - Olive oil companies can collaborate with other food and beverage companies to create unique products and blends.
3. Alcohol - Opportunity for alcohol companies to infuse natural ingredients into their drinks for a unique taste experience.
6.3
Score
Popularity
Activity
Freshness