Sweet Italian-Inspired Beverages

Starbucks Reserve Debuts its Reserve Affogato and Malt Beverages

Starbucks Reserve introduces a selection of Italian-inspired beverages that highlight the distinctive qualities of premium Starbucks Reserve coffee. This new collection includes the 'Reserve Affogato' and 'Malt beverages,' each crafted to deliver a refined and enjoyable experience.

The 'Caramel Mocha Drizzle Affogato' features a scoop of gelato enhanced by a rich caramel mocha drizzle, creating a sweet blend of flavors. For those seeking a unique taste, the 'Whiskey Barrel-Aged Malt' offers a distinctive profile, imparted by whisky's aging process. Additionally, the 'Roastery Affogato Flight' presents a curated selection of "three mini-sized affogatos—Caramel Mocha Drizzle, Whiskey Barrel-Aged, and Banana Crisp, all made with oat milk-based gelato."

Each of these beverages can be customized with oat milk gelato, catering to a range of dietary preferences and enhancing the overall experience. This range of offerings reflects Starbucks Reserve's commitment to exceptional coffee-based beverages with a touch of Italian-inspired flair.

Image Credit: Starbucks

Italian-inspired Coffee Blends
A fusion of Italian culinary tradition and coffee innovation, these beverages bring a refined taste experience to the premium coffee market.
Alcohol-infused Coffee
Incorporating whiskey barrel-aged processes into coffee beverages creates a distinctive flavor profile that appeals to alcohol enthusiasts and coffee lovers alike.
Dairy-free Gelato Enhancements
Offering oat milk-based gelato options caters to the growing demand for dairy-free alternatives, broadening the appeal of coffee-based desserts.

Who This Affects Most

Specialty Coffee Shops
These innovative beverages can drive customer interest and differentiate brands in the competitive specialty coffee market.
Dairy-free Products
Expanding oat milk gelato options taps into the increasing consumer preference for plant-based dairy alternatives.
Alcohol-infused Foods
Blending alcohol aging techniques with traditional food and beverage recipes unveils new flavor experiences and market opportunities.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 72%
Freshness 31%