Starbucks Canada’s Winter 2024 Menu is finally here and it features one exciting new beverage offering: the Iced Hazelnut Oat Shaken Espresso.
Perfect for those who are known to enjoy an iced beverage no matter what the season, the new Iced Hazelnut Oat Shaken Espresso is a cool and caffeinated drink made from a combination of Starbucks Blonde espresso and hazelnut syrup, all topped with non-dairy oat beverage. While the new drink is joining the Winter 2024 menu, it will actually be available year-round.
Other seasonal beverages available for the cold winter months ahead include the returning Pistachio Latte and Pistachio Cold Brew. The former features pistachio flavour and salted brown-buttery topping, while the latter contains Strbucks' signature cold brew and pistachio cream cold foam.
Key Themes Behind This Trend
- Year-round Iced Hazelnut Oat Shaken Espresso
- This trend showcases the popularity of iced beverages throughout the year, providing a disruptive innovation opportunity for year-round cold coffee concoctions.
- Seasonal Flavored Beverages
- This trend highlights the appeal of limited-time seasonal flavors, presenting a disruptive innovation opportunity for creating unique and enticing drink offerings during specific times of the year.
- Non-dairy Milk Alternatives
- This trend demonstrates the increasing demand for non-dairy options, presenting a disruptive innovation opportunity for developing new and delicious plant-based milk alternatives.
Where This Applies
- Food and Beverage
- This industry can leverage the trend of year-round iced beverages to create innovative and refreshing drinks for consumers all year long.
- Coffee Shop Chains
- This industry can take advantage of the trend of seasonal flavored beverages to introduce limited-time menu items that create excitement and drive customer engagement.
- Plant-based Products
- This industry can capitalize on the trend of non-dairy milk alternatives by developing innovative plant-based milk products that cater to the growing population of consumers seeking dairy-free options.
